Social Media Specialist

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Social Media Specialist

14 Nov 2024

Full-time, Permanent

North York, ON

$50,000 / per Year

Job Details:

Our client, a leading retailer and distributor in the tile industry, is committed to delivering exceptional products to clients across North America. With a strong presence in Canada and the United States, we are searching for a dynamic Social Media Specialist to build and maintain an engaging, unified brand experience across all our social media platforms.

Candidates are invited to submit their resumes to recruiter@staffworkscanada.com. Staffworks thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

Responsibilities
Position Overview As the Social Media Specialist, you will be responsible for managing the companies social media presence across LinkedIn, Facebook, Instagram, Pinterest, and Houzz. Your work will be pivotal in engaging with our audience, sharing updates, responding to comments, and handling inquiries. You will collaborate closely with our Senior Graphic Designer and Marketing team to create impactful content that enhances brand visibility and strengthens customer relationships. Reports to: Senior Director of Purchasing and Product Development Key Responsibilities:
- Content Creation and Management- Develop, plan, and execute a consistent social media calendar for LinkedIn, Facebook, Instagram, Pinterest, and Houzz, ensuring all content aligns with our brand voice and business goals.
- Community Engagement- Actively monitor all social media platforms, responding to comments, questions, and direct messages in a timely, professional manner. Redirect inquiries to relevant departments as needed.
- Cross-Branch Consistency- Ensure social media content and messaging are unified and distributed consistently across all branches in Canada and seven U.S. offices.
- Collaborative Content Development- Work closely with the Senior Graphic Designer and Marketing team to create and refine visual and written content for posts, stories, and other social media formats.
- Performance Monitoring and Reporting- Track social media performance metrics, analyze engagement, and report on social media trends to drive continuous improvement and engagement growth.
- Brand and Product Promotion- Help strategize and implement campaigns for new product launches and promotional events to increase brand awareness and customer loyalty.
Requirements
Qualifications
- Education in in Marketing, Communications, or a related field
- Proven experience as a Social Media Specialist, Content Manager, or similar role.
- Proficiency with major social media platforms (LinkedIn, Facebook, Instagram, Pinterest, Houzz).
- Strong understanding of social media analytics and KPIs.
- Excellent written and verbal communication skills.
- Graphic design skills or familiarity with design tools (Adobe Creative Suite, Canva) are a plus.
Skills and Competencies:
- Creative Vision- Ability to produce creative, engaging content that aligns with our brand and resonates with our audience.
- Customer Service Orientation- Adept at addressing comments and inquiries professionally to enhance brand reputation and customer satisfaction.
- Attention to Detail- Ensures accuracy and consistency in all social media posts and responses.
- Team Collaboration- Works effectively with the Senior Graphic Designer and other team members to create unified, high-quality content.
Why Join Us? We offer a collaborative, growth-oriented work environment where your creativity and expertise can flourish. As part of our team, you’ll play an integral role in shaping our social media presence across North America, building relationships, and driving our brand forward.
Accessibility

Staffworks thanks all candidates for their interest; however only those selected to continue in the process will be contacted. We are an inclusive employer committed to diversity and inclusion. We encourage qualified applicants of all ages, races, colours, ethnic origins, religions, abilities, gender identities and sexual orientations to apply. If you are selected for an interview, please inform your recruiter of your accommodation requirements.

Apply now