Marketing Specialist - Graphic Design

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Marketing Specialist – Graphic Design

01 May 2024

Full-time, Permanent

North York, ON

$60,000-68,000 / per Year

Job Details:

Our client, a large distributor and manufacturer of construction materials, is looking to hire a Marketing Specialist. You will work to maintain effective marketing campaigns online, leveraging various digital platforms and techniques to drive brand awareness, engagement, and conversion.

Candidates are invited to submit their resumes to Cristina Gutierrez at cristinag@staffworkscanada.com. Staffworks thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

Responsibilities
The responsibilities of the position will include (but not limited to):
- Design visually compelling graphics, including but not limited to social media posts, website banners, email newsletters, advertisements, and marketing collateral.
- Manage and maintain our company's social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms.
- Develop and implement social media strategies to increase engagement, followers, and brand awareness.
- Create and curate engaging content for social media platforms, ensuring consistency with brand voice and messaging.
- Monitor social media trends, tools, and applications and recommend strategies to keep the company ahead of the curve.
- Conduct regular audits of our website to ensure content accuracy, relevance, and optimal user experience.
- Plan and execute marketing campaigns across various channels, including digital, print, and events.
- Assist with copywriting tasks, including crafting compelling headlines, taglines, and marketing copy for various mediums.
- Work closely with internal stakeholders to understand project requirements and deliver designs that meet objectives and deadlines.
- Stay up-to-date with industry trends, design best practices, and emerging technologies to continuously improve the quality and effectiveness of our marketing efforts.
Requirements
The ideal candidate will have:
- A post-secondary degree, college diploma or equivalent years’ work experience in marketing or a related field.
- 10-15 years of relevant work experience in interactive marketing and/or media, digital advertising, graphic design, communications.
- An understanding of marketing fundamentals.
- Proven organizational skills, project management and attention to detail.
- Knowledge in key areas of marketing (SEO, social media, PPC and SEM).
- Experience in planning, creating, implementing and analyzing marketing strategies and campaigns
- A solid understanding of keyword search, internet metrics, analysis, and ad delivery processes.
- The ability to stay up to date on marketing trends and news (e.g. Google updates and changes in algorithms).
- Excellent written, verbal and interpersonal communication skills including the ability to develop and deliver clear and persuasive presentations.
- The ability to work effectively, independently and as a team, including cross-functional teams.
This role requires a strategic thinker with a strong understanding of digital marketing tools, analytics, and emerging trends. If you are creative, analytical, and driven by results, we want to hear from you.
Accessibility

Staffworks thanks all candidates for their interest; however only those selected to continue in the process will be contacted. We are an inclusive employer committed to diversity and inclusion. We encourage qualified applicants of all ages, races, colours, ethnic origins, religions, abilities, gender identities and sexual orientations to apply. If you are selected for an interview, please inform your recruiter of your accommodation requirements.

Apply now